Product Marketing Manager


  • Develop the loan products of WeLend, strategize retention plans to grow our portfolio size as well as enhancing customers’ experiences with supports from our technology team.
  • Stay on top of current market dynamics and be aware of competitors’ products and marketing campaigns to develop and enhance P-loan product and features to maintain competitiveness in the market.
  • Develop and enhance new and existing P-loan products to drive in new customers and maintain its growth.
  • Develop and manage portfolio management model, covering Retention Program, Segmentation Programs, Anti-attrition Programs, Upselling Programs, Cross-selling Programs, etc, to enhance customers’ loyalty.
  • Continuously monitor and enhance customers’ experience such website and customer interacting interfaces, developing value-added information or services to the customers, etc.
  • Proactively work with internal stakeholders to understand business needs to drive business initiatives and supports.
  • Conduct regular and adhoc reports and analysis on business & portfolio performance and evaluate programs’ effectiveness to ensure that initiatives are measurable and reportable.
  • Manage fulfilment programs and maintain fulfilment system with technology team.
  • Render supports to projects or works which requires product knowledge.


  • Bachelor’s degree with 8+ years of working experience in banking/ credit card/ P-loan/ finance industries.
  • Preferably with thorough loan knowledge and experience.
  • Familiar with excel and excellent in data analytics.
  • Strive to improve his or her work and have a strong attention to detail.
  • Excellent project management skills, multi-tasking and independent.
  • Team player who is innovative, flexible and willing to learn in a dynamic working environment .
  • Fluency in English & Cantonese with excellent written and verbal communication skills.

We offer competitive salary package to the successful candidate. If you are interested in joining this exciting team, please email your resume to us at [email protected]

All information provided by applicants will be used for recruitment purposes only.

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